Endurance sports are a challenging puzzle. Do any of these sound familiar?

  • "My schedule is crazy"

    Work meetings, kid’s schedules, and life’s curveballs can all throw a wrench into even the best training plans!

  • "I keep getting injured and/or sick"

    Up to 80% of runners are injured in a given year, and anyone with kids in daycare is bound to get a few colds (every week). How do we adjust when our training has to take a step back?

  • “I’m doing all the training but I can’t seem to improve”

    Plateaus happen but can also indicate other issues! We can help identify next steps to get you back on track. Bloodwork, fueling, sleep, training volume or intensity, etc.? Let’s look and think big picture.

  • “I don’t know where to begin”

    Heart rate, zone 2, threshold, power meters, lactic acid… oh my! It can all be a bit confusing! We’ll help clear that up so you can focus on the things that matter.

  • “I’m exhausted.”

    We hear this way too often. Many athletes are training too hard, too much, or not fueling enough. Fatigue has many indicators, and we can help you notice these warning signs and then get back on track.

  • “I’m training for ___, but I have a few pounds to lose too…”

    This is a fairly common mindset, and we can discuss balancing different goals and the purpose behind them, well as focusing on creating the lifestyle we want!

  • "It's not fun anymore"

    Many athletes take all the joy and play out of training and racing. We’ll help put that back in and give you some tools to reframe your perspective so that training stays fresh and fun.

We can give you the tools you need to navigate these challenges and train with confidence.

We help develop athletes in three different ways:

Forging Iron Training Squad Membership

Use our training guides, workout & yoga videos, and resources to maximize your training on your own terms.

One - on - One Coaching

Work with coach Griffin to develop a training plan customized to your unique schedule, fitness, and goals!

Forging Iron Training Camp

Come swim, bike, and run with us in the beautiful Blue Ridge Mountains for an epic, all inclusive experience.

How to work with Coach Griffin

  • Fill out a quick form

    This gives us a quick glance at your goals, training, injuries, and what might be holding you back.

  • Schedule a call

    We’ll go over the coaching process, how I can best help you overcome your plateaus and unlock peak performances.

  • Get a custom plan

    We’ll work together to build a personalized plan that adjusts as your fitness and life do. Or, use our tools and training guides for a more hands- off approach!

  • Enjoy training, racing, and life!

    Improve your habits, knowledge, and mindset to train and live confidently.

Fill out our connection form!

We all have enormous amounts of untapped potential, our problem is that we have a hard time unlocking it.

That changes when you join the Forging Iron Training Squad.

As a member of the FIT Squad, you’ll learn how to build physical and mental resilience in order to take on athletic challenges and create the life you’ve dreamed about. The best part is, not only will our tools, routines, and resources help you to perform your best, they’ll also help teach you how to keep feeling you keep feeling your best for years to come.

About Coach Griffin

My life has revolved around endurance sports for about as long as I can remember. I’m passionate about helping other achieve their peak performance, but I also recognize that race results are just a fraction of the story.

My true goal is to forge a community of athletes who make the most out of their life through sport and laugh together along the way.

Let’s find out together where sport can take you!

“Iron sharpens iron,

people sharpen people

(and so does sweat).”

— Adapted from Proverbs 27:17